INNOVATION: Want To Be Innovative? Stop Chasing the "Next Big Thing" and Think Inside the Box.
By: Eliot Gattegno
nbcnews.com November 21, 2017

Innovation is key to the vitality of any system; nevertheless, in order for new innovative discoveries to make a lasting impact, we must follow through and do the hard work of attending to the small details. The box defines where service happens, where connections are made, and where new innovations grow.

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Think Inside the Box
By: Drew Boyd & Jacob Goldenberg
The Wall Street Journal June 14, 2013

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